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The Experts

The Apple of your eye

Maureen Jordan
Tuesday, May 15, 2018

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Apple has been named as Australia’s top employer in the 2018 Randstad Employer Brand Research, with technology outshining our top two airlines for the first time in four years. 

Developed from a survey of more than 9,555 Aussies, the research recognised Apple for its innovation focus, financial stability and strong reputation. Virgin Australia and Qantas ranked second and third respectively for similar reasons.

Technology was seen as the most attractive industry, followed by early learning and engineering. The rankings reiterate the importance of organisations investing in innovation while maintaining their public image to keep employees and attract quality people.

Other points of interest from the research:

  • Companies need to work on showing a more human face to their brands. Personal values with a company’s culture is a key factor in employee satisfaction in a job, with research indicating 80% of employees left a company specifically because of its culture.
  • The secret to the success of Australia’s most attractive employers is that they present a true image of who they are and commit to that.


Published: Tuesday, May 15, 2018

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