SMB Technology
Which smartphone wins out in consumer satisfaction?
by Keris Lahiff
You can compare smartphones in price and pixels, CPU and cameras, GPS and gigabytes. But at the end of the day, arguably the best way to compare which phone wins out over the others is consumer satisfaction. A survey conducted by ChangeWave Research, released late last year, aims to identify exactly this.
The survey covers individuals who had purchased their phones within the past six months and focused on models from five manufacturers, including Apple, Morotola, HTC, RIM BlackBerry and Samsung.
And the winner? Apple’s iPhone4.
“The Apple iPhone continues to outperform the industry in terms of customer satisfaction – with better than three-in-four new iPhone owners (77 per cent) reporting they’re very satisfied with their new model,” ChangeWave’s vice president of research, Paul Carlton, said in an article for Investor Palace.
Not far behind, Motorola had a high satisfaction rating of 71 per cent. Meanwhile, HTC had a satisfaction rating of 63 per cent, Samsung 45 per cent, and RIM 44 per cent.
With more and more models released into the market each year, and as Apple releases new product models annually, whether the tech giant will maintain its leading position remains to be seen.
Published on: Monday, April 18, 2011
Related articles
Social media vs. brand websites: which has more influence?
The future through an optimist’s eye
Are we ready to part with dollars for online content?
Top technology trends for 2012: Deloitte
blog comments powered by Disqus