SMB Technology

Eye on Apple: iPhone 4S and iCloud released

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by Keris Lahiff

Apple launched its new iPhone in the US overnight, with new CEO Tim Cook at the helm. While many anticipated the release of the iPhone 5, Apple instead released iPhone 4S, a new version of its popular iPhone 4 model.

Among the new features in the iPhone 4S, it has a dual-core A5 chip which allows for faster perfomance and better graphics, an upgraded 8-megapixel camera, and Siri, a voice-activated assistant, which can answer questions such as “Will I need an umbrella this weekend?” or “What’s the traffic like around here?”

Along with the hardware, Apple also released iOS 5, an improved operating system, which will be compatible with iCloud, Apple’s new cloud platform service that allows Apple devices to log in and store content in the cloud.

“iPhone 4S plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” says Philip Schiller, Apple’s senior vice president of worldwide product marketing.

However, investors were less than impressed. Apple shares fell US$2.10, or 0.56 per cent, to US$372.50 in US trading on Tuesday.

The iPhone 4S will be available in Australia from 14 October. As with previous models, it is expected there will be high demand once the product hits the market.

Published on: Wednesday, October 05, 2011

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