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Why we started Switzer Daily

About Full Spectrum Coaching

Switzer Business Coaching uses the Full Spectrum coaching program. Full Spectrum is the ‘next generation’ coaching program developed by the same person who developed the world renowned E-Myth Mastery Program.

At Switzer we don’t offer “turn-key” solutions to business problems since these “cookie-cutter” programs don’t adapt to specific conditions and capabilities of a client, and only lead to mediocre results for our clients. That’s “mainstream” coaching, and we aspire to “full-spectrum” coaching.

Only the best businesses are full spectrum businesses. Their norm is excellence - not chaos, not stress, not confusion. The owners and managers live full lives and their businesses are in balance with the rest of their lives.

Full spectrum coaching programs are designed to help you develop your business. It’s a process of “be what you’re meant to be,” not “settle for” or “just get by.” It’s a program for trusting collaboration of equals between business owners who are no longer willing to tolerate less than they want and caring, deeply experienced coaches who understand the full spectrum way.

It’s a program that lets you strive for what you want in life and business with full expectations that you’ll reach it.

Our Business Coaching Program comprises of units called Topics:

  • there are 61 Topics grouped within the 10 strategic systems of a business
  • all client/coach meetings are conducted by phone and are highly focused
  • each Topic is be covered in one or more client meetings
  • each Topic requires independent work by the client
  • topics may be independent or linked. Linked topics are delivered in sequence
  • program Topics are delivered to clients via electronic medium.

“If your business depends on you, you don’t have a business, you have a job . . . and a lunatic for a boss.” - Michael E Gerber, author of The E-Myth Revisited.

Changing this picture begins with your leadership.

Through understanding and applying the Full Spectrum principles, you will:

  • learn how to really work ON not just IN your business
  • enhance your business skills through different thinking
  • develop skills to create a systemized business in a planned and controlled manner
  • learn how to identify missing systems in your business
  • eliminate the constant stream of frustrations which plague small business owners
  • create time within your working week to do the right strategic work.
Click here to book a complimentary business assessment today.