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Why we started Switzer Daily

Founders - Lesley Ann Grimoldby

Lesley Ann Grimoldby has been running her own businesses for 27 years. She began her working life as a primary school teacher in Western Australia and after eight years, took up new challenges in the hospitality and entertainment industries, where she created her own positions in public relations and training.

In 1980, she started her own public relations company and has worked with many businesses, both large and small, taking particular interest in their markets and integrated marketing, structures and strategic planning.

In the mid 90s, Lesley Ann discovered ‘The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to do About it’ by Michael Gerber - a book which was named one of the top selling business books of the Twentieth Century.

Fascinated by the principles, she became a client of Mr Gerber’s E-Myth Worldwide and soon after travelled to the United States to train to become a Certified E-Myth Consultant.

In 2007, she co-founded Switzer Business Coaching with Peter Switzer, one of Australia’s leading business commentators and chairman of The Switzer Group.

Lesley Ann believes that when it comes down to it, it’s not really about your business, it’s about your life and the way to make that happen is through business development. Her greatest joy is to see clients create businesses that work FOR them instead of BECAUSE of them.

Click here to book a complimentary business assessment today.