Switzer Sites & Services ▲
Why we started Switzer Daily

Company story

I’ve been involved in business in one way or another for more than 20 years.

You know the Victor Kiam quote that he liked the product so much he bought the business?

My experience is similar.

I have on several occasions been involved with MC-ing Michael Gerber’s speaking engagements in Australia. He is the man who wrote what is probably the biggest selling small business book in the world, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It.

I guess I thought I knew pretty much all there is to know about running small businesses. After all I’d been writing about it and doing it for more than 20 years.

However, at the urging of my son, who is General Manager of our businesses, I was persuaded that we should take on some business coaching - specifically E-Myth brand coaching which follows all of Michael’s E-Myth principles. So really, you could say I did it to humour him.

And two years down the track, I can tell you - that I now know what it was I didn’t know! And that in itself, I have to say is a big learning.

And back to Victor Kiam? I didn’t exactly buy the business. I created Switzer Business Coaching, which coaches principles I admire and espouse, and urge every other business to adopt if you want to change your business and your life.

Our business coach is now our business partner and running Switzer Business Coaching, using senior E-Myth trained coaches and helping business owners around Australia and New Zealand implement these principles into their businesses.

And our businesses? Going from strength to strength and experiencing quantum growth leaps every year.

More importantly - our lives? Less stress. Less panic at deadline times. More life and more family time.

Click here to book a complimentary business assessment today.