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Constructive and informed criticism is often hard to come by – and you need someone you can trust to give you the best advice.

For many, stretching your resources to accommodate a coach might be an expense hard to justify. Not seeking the advice of a business coach may be setting yourself up for a greater expense in the long-term.

An investment in your business

Business advice and coaching should not be tagged with the word ‘expense’.

Coaching is an investment in your business from which you get a return.

Your business coach will help you set goals, both short-term and long-term, and show you how to create systems that will help you achieve those goals.

They will show you where you are wasting time and effort, and where your energies could be better spent – your business will be better for it.

Business coaching can make a massive impact on a business and the person who leads it. This, in turn, can affect everyone connected to the business, including staff and customers. Business coaching can create what I call a ‘success snowball’ – this is when really great teaching leads to really great thinking in a business. This transforms the people in the business, turning a mediocre business into a good one, and a good business into a great one.

If you’re in the market for a coach…

  • Ask a potential coach if they have any personal experience in your field – they might be able to give you the motivation, but not the real knowledge and empathy to back it up.
  • Ask how they work – do they work from a structured program or is what they do dependent on their knowledge?
  • Check out the areas they cover in detail, they should include marketing, finance, leadership, delivery, service and systems. While you think you may need one or two of these, they are all interdependent. Look for someone who can deliver in all these areas.
  • Most will tell you to measure and evaluate everything you do. Ask them how they do the same with the work they do with you.
Your work

Remember, no matter how good a coach and their way of working is, the relationship is still only effective if you do the work you promise to do in-between meetings.

Engaging a business coach and not doing the work required is like saying, “I bought the diet book, so how come I haven’t lost weight?”

So, if you’re looking to work on your business rather than being stuck in it, book in for a complimentary business assessment today with Switzer Business Coaching

Important information:This content has been prepared without taking account of the objectives, financial situation or needs of any particular individual. It does not constitute formal advice. For this reason, any individual should, before acting, consider the appropriateness of the information, having regard to the individual’s objectives, financial situation and needs and, if necessary, seek appropriate professional advice.

Published on: Friday, May 21, 2010

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