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The price of success

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Success is a function of two major forces. The first is the most important and it is all about what's inside you. And the second is external to you, like rising interest rates and global economic meltdowns.

Clearly, the better you are in being control of the first force, that is the internal one, the more likely you will successfully deal with the external one.

For example, if you are negative type, which is a shocking characteristic to deal with especially if you are in business for yourself, and then you hear so-called business gurus proclaim that a recession is on the way, you are starting from a position of a double negative.

Now I know in mathematics, a negative times a negative is a plus, but remember if you add a negative to another negative you wind up with a bigger negative!

Tom Hopkins, the US sales expert, advises the thousands who flock to his lectures each year that you have to put the past behind you and be positive to be a success.

Some time back, my painter was sanding away in the hot afternoon sun. He was covered in dust and had been sanding for four days. Kicking off some chit chat, I asked him what he planned to do next year if the economy slowed down? (Note, I did not say “go into a recession” like some others.)

His answer astounded me.

“I'm going to get more aggressive with my marketing,” was his reply. He said he was a fan of US business innovator, Jay Abraham. He learnt from him the value of working his list of existing customers. He was asking for testimonials from clients and was set to try some direct mailing into regions he had not worked before.

There was no sign of negativity, in fact, he said he saw the downturn as an opportunity to work harder to improve his customer lists.

I was invited once to a rev up session ahead of the arrival of motivation guru, Anthony Robbins, when he hit Sydney.

Now I have to say I can't help being a bit cynical about some of the messages and hype that Yank gurus go on with, but I will never argue that they do not create positive vibes in the people they talk to and they definitely give good advice on doing what is needed to be successful.

Not everyone who goes to these guys goes out and become millionaires, but if that's what you want, being positively charged has to be the compulsory starting point.

The most important message I get from these people is that if you want to succeed you have to do things right. You can't be slack at debt collection, eat badly, get smashed every night and not be eternally trying to learn how to live your life, and run your business life, better and better.

Hopkins, or someone like him, has said something like this — find out what you want, find out what is its price and then pay the price.

Success seldom comes cheaply.

Work on your business, not in it. To learn how, book a complimentary business assessment today with a Switzer Business Coach.

Important information: This content has been prepared without taking account of the objectives, financial situation or needs of any particular individual. It does not constitute formal advice. For this reason, any individual should, before acting, consider the appropriateness of the information, having regard to the individual’s objectives, financial situation and needs and, if necessary, seek appropriate professional advice.

Published on: Monday, December 07, 2009

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