A great website has become integral to the marketing of businesses. It has to be easy to navigate – if customers can’t find what they are looking for with the click of a button, it’s more than likely they will move on to the next business.
For example, ensure your contact details are easy to find. Also have an ‘about us’ section with a history of the business. On the homepage, be obvious about what type of business you are running. You could even consider putting a printable map of your businesses’ location on your website.
If products change, you should change the information on your website straight away to avoid confusion.
You may like to start a blog on your website to have a voice about what is going on in your industry, and to tell customers and clients about your latest innovations or products.
This can be a great way to keep in touch with clients too. Have a comments section where clients can response to your blog post.
Of course, you also need to let you customers and clients know your website exists.
Write the website address on your business cards, as well as all documents such as invoices.
The explosion of email over the last few years has changed the way everyone does business. Include the hyperlinked website address (so people can click through to the site) on your email signature.
You can also get involved with social media by setting up accounts with social networking sites such as Facebook, Twitter and LinkedIn. These are further ways to inform clients of updates in business, as well as potentially form new business contacts.
The beauty of a website is that you are only limited by your imagination (and, of course, time!).
Work out exactly for what purposes you will use your website, read lots of books and do the research to set up a great website.
With a great website, you can boost your marketing efforts. That is the advantage getting your business online.
- Get a great, easy-to-navigate website.
- Keep it updated with the latest about your business and/or product developments.
- Ensure your contact details are easy to find.
- Start a blog.Get into the social media game by setting up a Facebook, Twitter or LinkedIn account.
So, if you’re looking to work on your business rather than being stuck in it, book in for a complimentary business assessment today with Switzer Business Coaching.