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Four benefits of direct marketing

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Are you on the cusp of a big marketing push? Have you considered a direct marketing component? Direct marketing, which could include email marketing, mobile, coupons, direct mail or telemarketing, has many benefits and advantages over other forms. We share four reasons why direct marketing could be ideal for your next campaign.

1. Direct measurement

Direct marketing is often easier to track, compared with, say, advertising or word-of-mouth. For example, if you send out 500 pamphlets, and receive 100 responses, you can conclude that the campaign had a 20 per cent response rate.

Or, if you send out email campaigns, you can monitor open rates and click-throughs using a basic send-out program, such as MailChimp or Campaign Monitor.

2. Specific targeting

As you are directly sending information to individuals, you can specifically target the demographic you wish to reach. This can enhance response rates as the information is relevant to them. This also gives you the opportunity to personalise each interaction, such as addressing emails with the name of the customer or individual.

3. Cheap and quick production

Depending on which form of direct marketing you select to use, it is generally cheap and quick to produce. Email campaigns, for example, have little cost, do not take much time to create and are delivered to people’s inboxes instantaneously.

4. Potential to build list of potential or existing customers

If you regularly engage with potential or existing customers, you can build a database of contacts for future use. This makes targeting even easier for future marketing campaigns, giving you a pool of prospects to market to.

If you’re looking to work on your business rather than being stuck in it, book in for a complimentary business assessment today with Switzer Business Coaching.

Important information: This content has been prepared without taking account of the objectives, financial situation or needs of any particular individual. It does not constitute formal advice. For this reason, any individual should, before acting, consider the appropriateness of the information, having regard to the individual’s objectives, financial situation and needs and, if necessary, seek appropriate professional advice.

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Published on: Tuesday, November 29, 2011

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