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With the nation recovering from Monday’s celebrations, Australian exporters and Austrade are looking to capitalise on the heightened international awareness of Australia to help enhance international trade and investment opportunities, according to an Austrade media release.

Austrade’s Chief Economist Tim Harcourt said that the international standing of Australia Day offers many opportunities for Australian business to leverage the Australian brand.

“It is important in the current international economic climate that Australian business is given every opportunity to maximise their engagement with international markets,” says Harcourt. 

“Across the world Australian embassies, business chambers and expat communities will be celebrating the nation and working with Austrade to stage events to highlight our business strengths.” 

Celebrations for the coming year include G’Day USA, a festival promoting Australian expertise in art, food, wine, fashion, tourism and business services, and G’Day UK. 

South Korea, Australia’s third largest export market, will play host to Colours of Australia, highlighting Australian business capability and culture, and in Dubai, an event aimed at the 15,000 Australian expatriates who are delivering Australian business expertise to the region will be held at the Grand Hyatt. 

“Australia day also offers the chance to showcase our multicultural diversity, which plays a big role in adding to the skills within our business community, and in building the people-to-people and cultural links that help connect Aussie businesses to opportunities the world over,” Harcourt said.

“Australia has a good fighting spirit in the face of adversity. Combined with our sound economic structure, a strong democracy, good corporate governance and strong economic policy institutions, many Australian businesses are well-placed to look to opportunities arising beyond the current downturn as our key trading partners begin to transition towards recovery.”  

Published on: Wednesday, January 28, 2009

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