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33 sure-fire marketing tips

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  1. Test out innovations extensively in small doses before making the big change.
  2. Recognise changing social trends.
  3. Keep testing your changes, using consumer feedback to get it right.
  4. Develop a great distribution network.
  5. Pursue contracts with unbelievable fanaticism.
  6. Join a powerful networking group to benefit from business contacts and brainstorming.
  7. Grow via brand extension.
  8. Beware having a domain name that could be close to a big business domain name.
  9. Remember: big business will take court action if they believe they could lose customers or internet hits because your name is very close to theirs.
  10. Be careful about taking on big businesses with deep pockets.
  11. Develop a 'relationship' based business, where good communications ensure all participants are heard and responded to, and are empowered by their role within the market.
  12. Build up a network of potential buyers and give them what they want.
  13. Visit overseas trade shows to look for new opportunities.
  14. Look at ads for tender opportunities.
  15. Be a visible and hands-on business owner.
  16. Go to trade and industry-related shows.
  17. Diversify so that you are not dependent on only one market.
  18. Don't let the bureaucracy stand in your way.
  19. Introduce perfect systems - it makes customers and staff more secure and happy.
  20. Look for synergies with related products or suppliers to increase your market reach.
  21. Add value to your general product or service.
  22. Embrace new technology for new marketing channels.
  23. Giveaways to celebrities can give valuable exposure.
  24. Look for diversification opportunities.
  25. Pool your unique talents to create a collective strength.
  26. Grow your business by expanding into related areas.
  27. Pick up on social trends to keep your business relevant.
  28. Being a totally environmentally focused 'Green Business' can be sustainable and profitable. Many elements of the 'green approach' to business will become fundamental to good 'main stream' business practice over the coming years, as issues of pollution reduction and limited resources grow even more evident in the world around us.
  29. Use any award wins in advertising and promotions.
  30. If a better business name works think about the pros and cons of changing it.
  31. Create local support for your business by sponsoring community activities.
  32. Become a key economic force in your local area via things such as employment, buying local produce, etc.
  33. Chase a high value niche market.


Published on: Tuesday, July 14, 2009

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