Marketing
10 commandments for great advertising copy
When it comes to advertising your business, how do you plan your advertising copy? If you're drawing a blank when trying to sell your services, here are some simple steps to be sure you're ahead of the competition. read more >
The tipping point
One of the greatest influences on the growth of a business is something that is often underrated, ignored or totally misunderstood and this might shock you — it’s called business communication. It determines your bu... read more >
Marketing plans made easy
Business growth expert Walter Dinale from the large accounting firm, Deloitte Touche Tohmatsu, believes there’s a dog of a tale where some business owners let their customers stray because they haven’t developed a m... read more >
A sure-fire marketing plan
Do you need a marketing plan? Business growth expert Walter Dinale from the large accounting firm, Deloitte Touche Tohmatsu, believes there’s a dog of a tale where some business owners let their customers stray because th... read more >
Marketing magic – tips and tricks to make it happen
Marketing is an area that deserves time and attention in your business. Effective marketing activities can assist you to identify opportunities, establish your point of difference and compete for greater market share. There are... read more >
33 sure-fire marketing tips
14 July 2009 - Test out innovations extensively in small doses before making the big change. Recognise changing social trends. Keep... read more >
Get marketing right
11 July 2009 - Boost your marketing expertise to guarantee cut-through for your next campaign. It really is worth reading everything... read more >
Love is all you need!
07 July 2009 - I have a sole goal, and that’s to be the lateral thinker for you. The articles I write and the tips I give... read more >
Brand reputation
02 July 2009 - The success of your brand relies on your ability to effectively connect with your target market. One of the greatest... read more >
Marketing to the generations
28 June 2009 - A US liquidation advice company took the unusual step of putting a promotional video on YouTube recently. And it... read more >
Now you’re thinking
28 June 2009 - Think about this one for just a moment: what is the common solution for the problems facing a business in trouble and... read more >
Brand building
28 June 2009 - Is building a brand important? We’re all being told that what we have to do to make a success out of our... read more >
Marketing works
28 June 2009 - To many people who just don’t get it, she’s the red balloon girl, who bobs up at small business events,... read more >
Public speaking
28 June 2009 - Several surveys have shown that the majority of people surveyed found speaking to an audience to be the most... read more >
101 ways to make money – a small business odyssey
17 June 2009 - Television is sometimes much maligned as being exploitive, but here’s a case in which Brisbane’s Channel... read more >
1300 numbers
17 June 2009 - How do you come up with ideas? Edward de Bono saw it decades ago and called it ‘thinking outside the... read more >
50 marketing tips
12 June 2009 - 1. Test out innovations extensively in small doses before making the big change 2. Recognise changing social trends... read more >
Be market savvy
12 June 2009 - One of the most fascinating and successful businesses in Australia is Working Dog, the company that has produced such... read more >
Best in show
12 June 2009 - Let me ask you to consider something and it is important. Who is your favourite all-time athlete? It’s not easy... read more >
Networking
12 June 2009 - How can I network effectively? Let’s look at how much time, money and most importantly energy do I have to... read more >
Presenting yourself
12 June 2009 - What do McDonald’s, Claudia Schiffer and Paul Keating all have in common? All three have been successful? All... read more >
Professional Marketing
12 June 2009 - It’s a common scenario that many in the industry are experiencing: the credit crunch is impacting profits,... read more >
Skyline marketing
12 June 2009 - Here’s a story about an innovative guy who found the idea for developing his business purely by chance. He... read more >
Why no response?
12 June 2009 - One of the best speakers and presenters in the country recently did a big customer collection drive. After thousands... read more >
Welcome to the internet age
30 May 2009 - Is your website just a brochure for your business? Have you heard about companies using the internet to their... read more >
Advance Australia Fair
28 January 2009 - With the nation recovering from Monday’s celebrations, Australian exporters and Austrade are looking to... read more >
Divine inspiration
23 October 2008 - There are five important areas of your business that if addressed effectively can ramp up your brand and your... read more >
Thinking outside the square
26 November 2007 - How does a pharmacist attract a crowd of about 300 to the opening of his revamped chemist shop on a Monday night?... read more >
