Small Business

13 simple steps for successful customer service

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by Peter Switzer

Use advertising for points of differentiation
Consumer research gives great business planning insights
Focus on the markets you best can serve
Listen to clients for direction for diversification
Guerrilla marketing is a smart tactic when battling a big rival
Use customer and staff feedback lines to keep in touch
Piggyback off big store advertising
Understand the challenges of potential customers and deliver solutions
Use public relations to inform the market of your success
Be customer and serviced-focused
Employ professional systems and extensive data bases so staff can effectively service customers
Make sure your customers can contact you quickly
Make consumer-friendly products.

Work on your business, not in it. To learn how, book a complimentary business assessment today with a Switzer Business Coach.

Important information:This content has been prepared without taking account of the objectives, financial situation or needs of any particular individual. It does not constitute formal advice. For this reason, any individual should, before acting, consider the appropriateness of the information, having regard to the individual’s objectives, financial situation and needs and, if necessary, seek appropriate professional advice.

Published on: Wednesday, December 09, 2009