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Saturday May 26 2018

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Building society turns to Seinfeld to boost their brand

Link to interest rate video

David may have defeated Goliath, but can smaller non-bank lenders take on the Big Four? To have a fighting chance, marketing and advertising gurus will say small lenders need a point of difference to take on the bigger players, to be a purple cow in a field of ordinary jerseys. But there is a big difference from the farmyard to the world of finance, especially in the current economic climate.

So, what does a humble building society have that the Big Four don’t?

Peter Switzer asked Don Magin, CEO of Greater Building Society, this very question and was blown away by the answer – Jerry Seinfeld. Well, that and a 97 per cent customer satisfaction level.

Watch it now on Switzer TV.

Today's featured articles Latest News

The Experts - Joe Kaleb

Strategies for managing the 2% debt levy

by Joe Kaleb One of the headline items in the 2014 Federal Budget which is now law is the Temporary Budget Repair Levy (i.e. the 2 per cent Debt Levy). This...

Read the full article


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