Building society turns to Seinfeld to boost their brand
David may have defeated Goliath, but can smaller non-bank lenders take on the Big Four? To have a fighting chance, marketing and advertising gurus will say small lenders need a point of difference to take on the bigger players, to be a purple cow in a field of ordinary jerseys. But there is a big difference from the farmyard to the world of finance, especially in the current economic climate.
So, what does a humble building society have that the Big Four don’t?
Peter Switzer asked Don Magin, CEO of Greater Building Society, this very question and was blown away by the answer – Jerry Seinfeld. Well, that and a 97 per cent customer satisfaction level.
Watch it now on Switzer TV.