Business News

Business Boot Camp, day six – a business that’s all ears

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by Peter Switzer

Many business owners ignore a great source of feedback about their business, and it’s the people they are so desperately trying to please – customers. Most customers are not going to tell you what they think of your business unless you ask them straight. Find out from your customers what they like and don't like about your business and make it easy for them to tell you.

Some restaurants and hotels have feedback cards, but often ask people to write an essay about the business. Most people are too busy. Instead, ask customers directly for feedback, for example, “how was your meal?” or “how was your room?” Most importantly, act on any negative feedback you get.

And remember, if they like your service, ask them to recommend your business to their friends and family. There’s no harm in asking!

How do you get feedback from your customers?

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Published on: Wednesday, December 29, 2010