Business News

Business Boot Camp, day nine – more reps, less weight

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by Peter Switzer

All business owners want customers to return to do business. That’s why it’s so important to build a strong relationship with your customers.

I heard a story recently about a local cafe owner who instead of giving coffee cards to all his customers to keep, instead kept the customer’s card with their name on it (First name and first initial of the customer’s surname) in a box. How many coffee cards have you received and then thrown out because it’s taking up space in your purse or wallet? Not only has this business owner made it more convenient for his customers, he also gets to know his customers on a first name basis. Everyone likes to be remembered.

What tips do you have for building strong relationships with your customers?

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Published on: Tuesday, January 04, 2011