Business News

Business Boot Camp, day four – marketing out of left field

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by Peter Switzer

Thinking outside the square is important when it comes to marketing your business. Tim Pethick did it with his nudie fruit juice – he handed out his contact details on fliers with free samples of his drink. People could take the fliers to their local store if they liked the drink and ask them to call nudie so they could stock it.

And customer service expert Martin Grunstein tells the story of the Lexus dealer who threw in $200 worth of CDs with a car purchase. The dealer had asked the purchaser many questions, including what type of music she liked, and she was surprised to find the CDs on the front seat of the car as an added extra! This also created great word of mouth marketing for the dealer.

It’s marketing strategies like these that make you the talk of the town and get you remembered.

What outside-the-square marketing tips do you have?

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Published on: Thursday, December 23, 2010