Business News

Business Boot Camp, day 12 – become a motor mouth

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by Peter Switzer

Marketing your business need not be an expensive exercise – all you really have to do is talk about your business at every opportunity to ensure it remains top of mind for potential and existing customers.

Consider sending out a newsletter to your clients, telling them about your new products and business. It’s easy these days with the Internet. Sure, you don’t want to overdo it, but once a month, or even quarter, could be enough. You could also set up a website with a blog that explains what you and your business have been up to. Get people engaged in a conversation about your product. Allow them to ask questions, and be sure to answer them.

Remember also that word of mouth marketing is important. Customers who experience superior customer service can become your greatest advocates, telling their friends and family about your business (and on a side note, it doesn’t hurt to ask your customers to recommend your business to their friends and family). Stories about bad customer service on the other hand spread like wildfire and will be detrimental to your business.

What tips do you have for keeping your business top of the customer’s mind?

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Published on: Friday, January 07, 2011