Business News

Business Boot Camp, day 11 – coach team players

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by Peter Switzer

Do your staff wear uniforms or drive vehicles with your business’s name on them? If so, then are your staff properly representing your business? If a staff member can be easily identified as your employee, then even if they’re off duty, they’re representing your business.

A colleague was walking to the bus stop when he was witness to a near-accident between a car and a delivery truck. It was clearly the car’s fault – no one would’ve disputed it. But the uniformed driver of the truck, which had the company’s logo clearly displayed, leaned out the window and launched into a loud tirade littered with foul language. My colleague told many people this story. Needless to say, it wasn’t great word of mouth advertising for the delivery company. Proper training would have probably fixed this problem.

What tips do you have for building a team and getting your brand out there?

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Published on: Thursday, January 06, 2011