Business Boot Camp, day 11 – coach team players
by Peter Switzer
Do your staff wear uniforms or drive vehicles with your business’s name on them? If so, then are your staff properly representing your business? If a staff member can be easily identified as your employee, then even if they’re off duty, they’re representing your business.
A colleague was walking to the bus stop when he was witness to a near-accident between a car and a delivery truck. It was clearly the car’s fault – no one would’ve disputed it. But the uniformed driver of the truck, which had the company’s logo clearly displayed, leaned out the window and launched into a loud tirade littered with foul language. My colleague told many people this story. Needless to say, it wasn’t great word of mouth advertising for the delivery company. Proper training would have probably fixed this problem.
What tips do you have for building a team and getting your brand out there?
The Switzer Super Report is a newsletter and website for self managed super funds. With exclusive commentary from Peter Switzer and Paul Rickard the Switzer Super Report will help you maximise your after tax investment returns and grow your DIY Super. Click here for a free trial or subscribe today.
Published on: Thursday, January 06, 2011blog comments powered by Disqus